Absurd new study: hair salons can be a secret weapon for climate action
Great news! Researchers from several British universities have discovered that ‘hairdressers could be a secret weapon in tackling climate change’. Jo Nova reflects on this absurd finding.
Source: Shutterstock
Jo Nova
Date: 11 March 2026
When the government is funding research to fine tune ways to turn hairdressers into propaganda agents, we know they have far too much of our cash. Imagine the screams if Big Oil were funding research like this? It’s not just a cult, it’s a cult with our money.
A study, published in Humanities & Social Sciences Communications, reveals that hair salons are hubs of trust, community and conversation where climate action can take root and spread. (Also see: Hairdressers could be a secret weapon in tackling climate change, new research finds, edited by Sadie Harley, reviewed by Andrew Zinin in Phys Org).
Exactly how long will hairdressers be ‘hubs of trust’ for — if they start regurgitating woke propaganda, and lecturing clients? The research shows that hairdressers can be influential in everyday conversations with clients about climate and sustainability and are successfully prompting people to rethink their sustainability habits—ranging from their use of water and energy to their choice of bank or diet.
This is just another form of hidden advertising
It’s just low grade pollution in science, and deceit with the budget. The government does market research but calls it ‘science’ and publishes in a peer reviewed paper, however the sole point of the knowledge is not to discover something to benefit humanity and share it, but to trick a few more people into buying solar panels or voting for governments that flagrantly waste their money.
Hands up who wants the government inserting itself in ‘long term relationships’?
Dr. Sam Hampton from the University of Bath’s Center for Climate Change and Social Transformations (CAST) said: “Hairdressers build trust over months and years. That kind of relationship is gold when it comes to discussing climate change. We found salons to be unique spaces where clients feel safe, relaxed, and open to new ideas.”
But not open to all ideas, only the government permitted ones.
REFERENCE (Seriously?)
Briony Latter et al, Public engagement and climate change: exploring the role of hairdressers as everyday influencers, Humanities and Social Sciences Communications (2026). DOI: 10.1057/s41599-026-06781-4
more news
Press Release: KNMI scrapped too many tropical days in De Bilt
CLINTEL highlights a newly published peer-reviewed study examining KNMI temperature corrections, suggesting they may have significantly reduced the number of recorded tropical days in De Bilt. The findings contribute to the ongoing scientific debate on how climate trends in the Netherlands are assessed.
The greenhouse effect, summary of the Happer and Van Wijngaarden paper
The phrase “greenhouse effect,” often abbreviated as “GHE,” is very ambiguous. It applies to Earth’s surface temperature, and has never been observed or measured, only modeled.
New presentation by John Christy: models for AR6 still fail to reproduce trends in tropical troposphere
New presentation by John Christy: models for AR6 still fail to reproduce trends in tropical troposphere Last night John Christy, the Distinguished Professor of Atmospheric Science and Director of the Earth System Science Center at the University of Alabama in Huntsville, gave an online talk for the Irish Climate Science Forum. The event [...]
