Absurd new study: hair salons can be a secret weapon for climate action
Great news! Researchers from several British universities have discovered that ‘hairdressers could be a secret weapon in tackling climate change’. Jo Nova reflects on this absurd finding.
Source: Shutterstock
Jo Nova
Date: 11 March 2026
When the government is funding research to fine tune ways to turn hairdressers into propaganda agents, we know they have far too much of our cash. Imagine the screams if Big Oil were funding research like this? It’s not just a cult, it’s a cult with our money.
A study, published in Humanities & Social Sciences Communications, reveals that hair salons are hubs of trust, community and conversation where climate action can take root and spread. (Also see: Hairdressers could be a secret weapon in tackling climate change, new research finds, edited by Sadie Harley, reviewed by Andrew Zinin in Phys Org).
Exactly how long will hairdressers be ‘hubs of trust’ for — if they start regurgitating woke propaganda, and lecturing clients? The research shows that hairdressers can be influential in everyday conversations with clients about climate and sustainability and are successfully prompting people to rethink their sustainability habits—ranging from their use of water and energy to their choice of bank or diet.
This is just another form of hidden advertising
It’s just low grade pollution in science, and deceit with the budget. The government does market research but calls it ‘science’ and publishes in a peer reviewed paper, however the sole point of the knowledge is not to discover something to benefit humanity and share it, but to trick a few more people into buying solar panels or voting for governments that flagrantly waste their money.
Hands up who wants the government inserting itself in ‘long term relationships’?
Dr. Sam Hampton from the University of Bath’s Center for Climate Change and Social Transformations (CAST) said: “Hairdressers build trust over months and years. That kind of relationship is gold when it comes to discussing climate change. We found salons to be unique spaces where clients feel safe, relaxed, and open to new ideas.”
But not open to all ideas, only the government permitted ones.
REFERENCE (Seriously?)
Briony Latter et al, Public engagement and climate change: exploring the role of hairdressers as everyday influencers, Humanities and Social Sciences Communications (2026). DOI: 10.1057/s41599-026-06781-4
more news
Sustainability is the problem, not the solution
In recent weeks, a common refrain in Europe has been that if we had only focused more aggressively on 'renewable' energy sources, we would not find ourselves in such a vulnerable position because of the war in Iran. But is this claim true? Dutch science journalist and Clintel director Marcel Crok argues the opposite: it is precisely Europe's fixation on climate policy and CO2 reduction that has left us exposed and contributed to the current energy mess.
“Bringing youth into the climate realist fold”
At the recent Heartland Conference, there was a special session called Bringing youth into the climate realist fold. How are younger generations engaging with climate issues and shaping the future conversation? Two interesting speakers were Lucy Biggers, who used to hang out with Greta Thunberg, and Chris Martz, who has been called the ‘Anti Greta Thunberg’.
Germany’s Energy Minister Admits Renewable Energy is Ruining the Country
Germany’s Energy Minister recently delivered a verdict that would have been career-ending heresy only a year ago: “One fact has been concealed for too long: an energy transition that ignores system costs will ruin the country it claims to save.” So fifteen years after Merkel’s nuclear panic, reality is reasserting itself with the cold logic of physics and markets.
