Absurd new study: hair salons can be a secret weapon for climate action
Great news! Researchers from several British universities have discovered that ‘hairdressers could be a secret weapon in tackling climate change’. Jo Nova reflects on this absurd finding.
Source: Shutterstock
Jo Nova
Date: 11 March 2026
When the government is funding research to fine tune ways to turn hairdressers into propaganda agents, we know they have far too much of our cash. Imagine the screams if Big Oil were funding research like this? It’s not just a cult, it’s a cult with our money.
A study, published in Humanities & Social Sciences Communications, reveals that hair salons are hubs of trust, community and conversation where climate action can take root and spread. (Also see: Hairdressers could be a secret weapon in tackling climate change, new research finds, edited by Sadie Harley, reviewed by Andrew Zinin in Phys Org).
Exactly how long will hairdressers be ‘hubs of trust’ for — if they start regurgitating woke propaganda, and lecturing clients? The research shows that hairdressers can be influential in everyday conversations with clients about climate and sustainability and are successfully prompting people to rethink their sustainability habits—ranging from their use of water and energy to their choice of bank or diet.
This is just another form of hidden advertising
It’s just low grade pollution in science, and deceit with the budget. The government does market research but calls it ‘science’ and publishes in a peer reviewed paper, however the sole point of the knowledge is not to discover something to benefit humanity and share it, but to trick a few more people into buying solar panels or voting for governments that flagrantly waste their money.
Hands up who wants the government inserting itself in ‘long term relationships’?
Dr. Sam Hampton from the University of Bath’s Center for Climate Change and Social Transformations (CAST) said: “Hairdressers build trust over months and years. That kind of relationship is gold when it comes to discussing climate change. We found salons to be unique spaces where clients feel safe, relaxed, and open to new ideas.”
But not open to all ideas, only the government permitted ones.
REFERENCE (Seriously?)
Briony Latter et al, Public engagement and climate change: exploring the role of hairdressers as everyday influencers, Humanities and Social Sciences Communications (2026). DOI: 10.1057/s41599-026-06781-4
more news
Trump Administration Gets Strategic With Offshore Wind
The first efforts of the Trump Administration to shut down offshore wind projects ran into a wall of judicial opposition. They have now come up with Plan B, says Francis Menton. It appears that the administration is entering into legal settlements with wind farm developers, whereby the government pays the developers substantial sums of money to walk away from the projects.
A Generation of Kids Thinks They Have No Future. Science Just Admitted Why
RCP 8.5 has been given its official death certificate. The generation of children who grew up in its shadow, who were told the world was ending before they’d turn thirty, deserve to know the truth. Let’s make sure the message reaches them, says Anthony Watts.
No, Washington Post, ‘Carbon Pollution’ Isn’t Making Food Less Healthy
Carbon dioxide is not a toxin to crops, as The Washington Post recently claimed. Demonizing it as the “invisible force” behind nutritional decline ignores the broader picture, says Anthony Watts. “The Washington Post has taken a modest statistical decline in select minerals and inflated it into a planetary health crisis.”
