Absurd new study: hair salons can be a secret weapon for climate action
Great news! Researchers from several British universities have discovered that ‘hairdressers could be a secret weapon in tackling climate change’. Jo Nova reflects on this absurd finding.
Source: Shutterstock
Jo Nova
Date: 11 March 2026
When the government is funding research to fine tune ways to turn hairdressers into propaganda agents, we know they have far too much of our cash. Imagine the screams if Big Oil were funding research like this? It’s not just a cult, it’s a cult with our money.
A study, published in Humanities & Social Sciences Communications, reveals that hair salons are hubs of trust, community and conversation where climate action can take root and spread. (Also see: Hairdressers could be a secret weapon in tackling climate change, new research finds, edited by Sadie Harley, reviewed by Andrew Zinin in Phys Org).
Exactly how long will hairdressers be ‘hubs of trust’ for — if they start regurgitating woke propaganda, and lecturing clients? The research shows that hairdressers can be influential in everyday conversations with clients about climate and sustainability and are successfully prompting people to rethink their sustainability habits—ranging from their use of water and energy to their choice of bank or diet.
This is just another form of hidden advertising
It’s just low grade pollution in science, and deceit with the budget. The government does market research but calls it ‘science’ and publishes in a peer reviewed paper, however the sole point of the knowledge is not to discover something to benefit humanity and share it, but to trick a few more people into buying solar panels or voting for governments that flagrantly waste their money.
Hands up who wants the government inserting itself in ‘long term relationships’?
Dr. Sam Hampton from the University of Bath’s Center for Climate Change and Social Transformations (CAST) said: “Hairdressers build trust over months and years. That kind of relationship is gold when it comes to discussing climate change. We found salons to be unique spaces where clients feel safe, relaxed, and open to new ideas.”
But not open to all ideas, only the government permitted ones.
REFERENCE (Seriously?)
Briony Latter et al, Public engagement and climate change: exploring the role of hairdressers as everyday influencers, Humanities and Social Sciences Communications (2026). DOI: 10.1057/s41599-026-06781-4
more news
The Pseudoscience behind Extreme Weather Attribution
Extreme weather attribution studies claim to determine how much human-caused climate change influences individual events such as hurricanes, floods and heatwaves. In this article, Ralph B. Alexander examines the scientific methods behind these studies and questions whether their conclusions are supported by reliable evidence.
Great Barrier Reef escapes UNESCO ‘In Danger’ listing again
UNESCO has once again decided not to place the Great Barrier Reef on its "In Danger" World Heritage List. Yet much of the international coverage continues to focus on climate warnings rather than on the broader picture of coral recovery. In this opinion article, Australian commentator Jo Nova argues that political narratives increasingly overshadow the underlying monitoring data. Drawing on Peter Ridd's analysis of Australian Institute of Marine Science (AIMS) data, she contends that the Great Barrier Reef remains in far better condition than is commonly portrayed.
Europe’s Crisis Is Energy Poverty, not a Heat Wave
As Europe experiences another summer heat wave, climate change is once again blamed for extreme temperatures. In this article, Vijay Jayaraj argues that the real crisis is not the heat itself, but energy poverty caused by misguided climate policies. He explains how a natural Omega Block weather pattern drove the recent heat wave and why affordable, reliable energy remains the most effective protection against extreme weather.
